Google Nest Premium Design
My Role:
UX Designer
Other Members:
Yifei Chen, Soojin Kim, Fozzie Kretschmer,
Chongyu Xie, Dawna Zhang
Project Type:
UX/UI Design
Project Date
03/2025
Product Cover
Product Cover
Product Cover
Product Cover
Entering a New Market Segment
Problem Statement
Google Nest thermostat currently has an affordable lineup and a standard lineup, however the most tech-savvy and consumers shopping for luxury home experience wants a more polished experience. How might we create a new identity and experience that match the expectation of the most up-scale market?
Entering a New Market Segment
Problem Statement
Google Nest thermostat currently has an affordable lineup and a standard lineup, however the most tech-savvy and consumers shopping for luxury home experience wants a more polished experience. How might we create a new identity and experience that match the expectation of the most up-scale market?
Entering a New Market Segment
Problem Statement
Google Nest thermostat currently has an affordable lineup and a standard lineup, however the most tech-savvy and consumers shopping for luxury home experience wants a more polished experience. How might we create a new identity and experience that match the expectation of the most up-scale market?
Entering a New Market Segment
Problem Statement
Google Nest thermostat currently has an affordable lineup and a standard lineup, however the most tech-savvy and consumers shopping for luxury home experience wants a more polished experience. How might we create a new identity and experience that match the expectation of the most up-scale market?
Visual Exploration
Moodboard
We built a theme-aligned moodboard and analyzed its visual patterns to extract key design directions.
Visual Exploration
After exploring several visual styles, we ran targeted visual tests to understand customer reactions and refine our choices to those that best reflect their aesthetic expectations and brand values.
Visual Exploration
Moodboard
We built a theme-aligned moodboard and analyzed its visual patterns to extract key design directions.
Visual Exploration
After exploring several visual styles, we ran targeted visual tests to understand customer reactions and refine our choices to those that best reflect their aesthetic expectations and brand values.
Visual Exploration
Moodboard
We built a theme-aligned moodboard and analyzed its visual patterns to extract key design directions.
Visual Exploration
After exploring several visual styles, we ran targeted visual tests to understand customer reactions and refine our choices to those that best reflect their aesthetic expectations and brand values.
Visual Exploration
Moodboard
We built a theme-aligned moodboard and analyzed its visual patterns to extract key design directions.
Visual Exploration
After exploring several visual styles, we ran targeted visual tests to understand customer reactions and refine our choices to those that best reflect their aesthetic expectations and brand values.
Wireflow
Thermostat
Mobile
Wireflow
Thermostat
Mobile
Wireflow
Thermostat
Mobile
Wireflow
Thermostat
Mobile
High-fidelity Prototype
Thermostat
For the thermostat UI, I considered screen brightness, usage context, and the restricted input methods (left/right rotation and press). This balance ensured a premium aesthetic without compromising usability.
Mobile
For the mobile experience, I ensured that the design offered more advanced capabilities than the thermostat itself. Leveraging the convenience of mobile interactions, we introduced personalized features such as room-specific controls and batch scheduling.
High-fidelity Prototype
Thermostat
For the thermostat UI, I considered screen brightness, usage context, and the restricted input methods (left/right rotation and press). This balance ensured a premium aesthetic without compromising usability.
Mobile
For the mobile experience, I ensured that the design offered more advanced capabilities than the thermostat itself. Leveraging the convenience of mobile interactions, we introduced personalized features such as room-specific controls and batch scheduling.
High-fidelity Prototype
Thermostat
For the thermostat UI, I considered screen brightness, usage context, and the restricted input methods (left/right rotation and press). This balance ensured a premium aesthetic without compromising usability.
Mobile
For the mobile experience, I ensured that the design offered more advanced capabilities than the thermostat itself. Leveraging the convenience of mobile interactions, we introduced personalized features such as room-specific controls and batch scheduling.
High-fidelity Prototype
Thermostat
For the thermostat UI, I considered screen brightness, usage context, and the restricted input methods (left/right rotation and press). This balance ensured a premium aesthetic without compromising usability.
Mobile
For the mobile experience, I ensured that the design offered more advanced capabilities than the thermostat itself. Leveraging the convenience of mobile interactions, we introduced personalized features such as room-specific controls and batch scheduling.
Design System
Visual Guidelines
Components Library
Design System
Visual Guidelines
Components Library
Design System
Visual Guidelines
Components Library
Design System
Visual Guidelines
Components Library
A Successful Concept
Form Met Function
79
System Usability Scale Score
62
Net Promoter Score
92%
Testers agrees this visual fit in the high-end market
From 13 usability testing participants, we gathered strong evidence that the redesign succeeded on both fronts: users found it easier to use and immediately recognized it as a premium product.
A Successful Concept
Form Met Function
79
System Usability Scale Score
62
Net Promoter Score
92%
Testers agrees this visual fit in the high-end market
From 13 usability testing participants, we gathered strong evidence that the redesign succeeded on both fronts: users found it easier to use and immediately recognized it as a premium product.
A Successful Concept
Form Met Function
79
System Usability Scale Score
62
Net Promoter Score
92%
Testers agrees this visual fit in the high-end market
From 13 usability testing participants, we gathered strong evidence that the redesign succeeded on both fronts: users found it easier to use and immediately recognized it as a premium product.
A Successful Concept
Form Met Function
79
System Usability Scale Score
62
Net Promoter Score
92%
Testers agrees this visual fit in the high-end market
From 13 usability testing participants, we gathered strong evidence that the redesign succeeded on both fronts: users found it easier to use and immediately recognized it as a premium product.